I just thought I'd drop off a link to some advice for self publishers from Neil Gaiman via Forbes.
Nice article, if the prospect of reading the whole thing is still tl, so you are tempted to, er, nr, here's a precis:
- Be nice: As it says
- Readers discover authors they love, they don’t buy them: Linked to Guy Kawasaki's 'Cover The Earth'. People find stuff they like and then they spend money, it is never the other way round. Same for music, same for anything really. I have one CD I bought on sight with no other info. I have over 500 CDs. All the rest came from music conversations, music sharing, memories, emotional attachment. If you're not out there people cannot become emotionally attached to stuff you do. So get people engaged with your stuff, then ask for money.
- What is valuable is what is unique: Short version make your product, or versions of your product, special somehow. Innovate.
- Make yourself heard: As it says.
- Be lucky, be a dandelion, try stuff: Disclosure time, the thing I have learned about Chicago Shadows is that, presently, it is hard for me to get the books out there particularly with respect to item 4. I wouldn't class the current volumes as a failure but my current projects are easier to get out in front of the world, so they are going to take priority.